way to state the dimensions of a label.
the web" is the label width on the printing press being used; also the
first number of a label dimension.
length of the label up to the maximum a specific press can handle, also
the last number of a label dimension.
refers to the final art without the use of color.
depressions or wells in the surface of an engraved cyliner that retain
of art into cyan, magenta, yellow, black (4 color process).
of 4 negatives for making plates for 4 color process.
and shading of color.
Dummy or "comp":
simulation of a printed piece. Usually used prior to final art production.
positive print made by placing a film negative into contact with undeveloped
film and exposing to light.
general term applied to any photographic image made in a vacuum or printing
frame by direct contact-as opposed to enlargements or non-contact.
photographs and those illustrations having a range of shades.
refers to the amount of ink or color covering any specific area.
and vertical marks to show label outline/dimensions.
creation of work to be printed.
the arts dimension in the web direction to match the print cylinder circumference.
Gain or Spread:
of dots printing larger on paper than they are on negatives or prints.
gelatin coating containing light sensetive silver salts.
term is used for the sum of the time and the intensity of illumination
acting upon light sensitive material.
of a faint image on a printed label where it is not intended to appear.
photograph continuous tones through a screen to convert the image into
spot or imperfection in printing, most visible in areas of heavy ink coverage.
Pan or Ink Fountain:
for ink in which the ink pick up cylinder rotates during printing.
to artwork or photographic material which contains no tone values.
color proof made from platemaker negatives.
ready assembly of type, graphics and other line copy complete with instructions
to the printer.
undesirable checkerboard or plaid effect caused by the improper relationship
of the screen angles used on the various plates.
material placed upon artwork.
flexible, light sensitive material used to make printing plates.
Matching System. Universal system of color with numerical codes.
cylinder the photo polymer plate is mounted on with "stickyback".
used in terms indicating the number of colors involoved in a reproduction,
such as 4 color process, 3 color process etc.
the design and creating the art and plates that will accurately reproduce
of color plates showing each color by itself and then in combination with
the other process colors.
of the artwork to fit a die, change etc. Oval art must be 100%.
term used to describe the fit of one color with another, or of one positive
or negative to another carrying the same image. "In register" indicates
a proper fit, "out of register" indicates the opposite.
length of the printed piece (web direction) plus one space between the
to an image created by the use of various size dots. Tonal gradations are
created by controlling the size of the dots.
of image printed with dots so ink coverage is less than 100 percent and
simulates shading or lighter color.
of colors in a piece of copy into primary printing colors or special colors.
number of images across and around on a printing plate.
colored photograph on transparent film.
up art so one color prints over the other to give a clean print.
Product Code. A bar code system for product identification.
or other stock on a roll in a printing press; the full length of paper
contained in a roll of stock as it passes through the press.